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How artificial intelligence intersects with advertising: AI-powered ad products built into chatbots and apps, AI-generated ad creative, and the platforms turning AI tools into advertising businesses. This hub tracks new ad formats, monetization moves, and what they mean for advertisers and users.
OpenAI began showing ads to free ChatGPT users across the EU, Switzerland, Norway, Iceland, and Liechtenstein on August 24 — its largest advertising expansion since launching ads in the US.
Read more →Amazon's new Alexa+ Agentic Ads format lets customers move from seeing an ad to completing a purchase entirely within a conversation — no app-switching required.
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