Amazon introduced a new advertising format for its Amazon Alexa voice assistant on June 23 that enables customers to discover a product, ask questions, and complete a purchase all within a single conversation, without being redirected to an app or checkout page.
How it works
Alexa+ Agentic Ads appear on Echo Show smart displays. A customer sees an ad, asks Alexa follow-up questions, refines their choice, and confirms a purchase — all through natural language. Rather than requiring specific trigger phrases, the system reads conversational cues through an underlying large language model to determine when a customer is ready to transact.
Launch partners
Amazon debuted the format with two partner categories: food ordering through Papa Johns and concert ticket sales for artists Beck, Jill Scott, and Omar Courtz via Ticketmaster. For food orders, Alexa+ can recall a customer’s previously saved preferences and offer them as a starting point. For tickets, completed purchases are delivered directly to the customer’s Ticketmaster account without leaving the Alexa interface.
What Amazon says
“Customers are already turning to Alexa+ to discover and decide,” said Charlotte Maines, VP of Content and Advertising for Alexa. “Alexa+ Agentic Ads close the gap between intent and action — a customer can go from curiosity to a completed purchase in a single conversation.”
What comes next
The format is currently live on Echo Show devices with a closed set of launch partners. Amazon said it plans to expand Agentic Ads to more brands and services but gave no specific timeline.