Businesses deploying artificial intelligence in Europe have 37 days to comply with the transparency obligations of the EU AI Act before they become legally enforceable on August 2, 2026.
What Article 50 Requires
Article 50 of Regulation (EU) 2024/1689 imposes disclosure requirements on both providers and deployers of AI systems.
Providers of AI chatbots and interactive systems must inform users whenever they are engaging with an AI — unless the context makes it obvious. Providers of generative AI must also ensure that synthetic outputs are machine-readable and technically detectable as artificially produced, using mechanisms such as metadata tagging, watermarking, or cryptographic provenance.
Deployers face complementary obligations: they must disclose when emotion-recognition or biometric-categorization systems are active, and must label deepfakes or AI-altered content related to matters of public interest.
One narrow carve-out applies: for AI systems already on the market before August 2, the content-labeling requirement is extended to December 2, 2026.
What Changed — and What Did Not
In May 2026, the European Parliament and Council agreed to amend the AI Act through an “Omnibus” package, extending several high-risk AI system deadlines. Stand-alone high-risk systems now have until December 2, 2027; those embedded in regulated products (such as medical devices or machinery) have until August 2, 2028.
The transparency deadline remained unchanged. The European Commission is expected to finalize its Code of Practice on AI-generated content labeling this month, which will provide technical guidance on how to meet the machine-readability requirement.
Why It Matters for Georgia
Georgia’s EU Association Agreement, in force since 2016, is designed to align the country’s laws and trade standards with EU norms. Georgian companies building or deploying AI chatbots, content generation tools, or recommendation systems for European clients are subject to Article 50 whenever their products are used within the EU.
Beyond direct compliance, the transparency obligations are likely to influence Georgian domestic regulation: as Georgia works to harmonize its legal framework with EU standards, the requirements set out in Article 50 provide a concrete template for what AI disclosure rules could look like locally.