Is Grok Imagine Video's 1080p update available now?

Yes — text-to-video and native 1080p output are generally available on grok.com/imagine, plus xAI’s iOS and Android apps and its API. The image- and voice-reference features are rolling out gradually, starting with SuperGrok Heavy and SuperGrok Plus subscribers in the US.

How much does the new 1080p or reference feature cost?

xAI has not disclosed separate pricing for the 1080p output or the reference tools; access depends on an existing SuperGrok subscription or API plan, which xAI has generally priced below rival video-generation services.

How is Grok Imagine Video different from OpenAI's Sora or Google's Veo?

All three convert text or images into short AI-generated video clips. Grok Imagine Video has focused on lower API pricing and reference-based character consistency, while Google’s Veo remains widely available and OpenAI scaled back its Sora app in some markets earlier this year.

xAI Adds 1080p and Voice Cloning to Grok Imagine Video

xAI has upgraded Grok Imagine Video, its AI video generator, with native 1080p output, text-to-video generation, and new reference tools that let creators lock a character’s face and voice across multiple shots, the company announced August 1.

The update expands Grok Imagine Video, which launched earlier this summer with image-to-video clips capped at 720p. According to xAI, the tool now accepts up to seven image references per generation — covering faces, objects, or locations — so the same character or setting stays consistent across a sequence of shots. A companion voice-reference feature keeps a character’s voice matched to their face throughout a scene.

Text-to-video is now generally available on grok.com/imagine, xAI’s iOS and Android apps, and its developer API under the model name grok-imagine-video-1.5. The image- and voice-reference features are rolling out over several days, starting with subscribers to xAI’s SuperGrok Heavy and SuperGrok Plus tiers in the US before reaching other plans and regions. Developers can already call image references through the API; voice references require a direct request to xAI.

Racing rivals on video

The release adds to a crowded field of AI video tools. Grok Imagine Video briefly topped an image-to-video leaderboard after its debut, competing against Google’s Veo models and China’s Seedance; OpenAI, meanwhile, pulled its Sora app from some markets earlier this year, citing an unclear business model. xAI has not disclosed specific pricing for the new 1080p and reference features, though it has generally priced its video API below rival offerings.

The upgrade follows xAI’s push to bundle Grok Imagine into its consumer apps alongside Grok 4.5, the chatbot model xAI released earlier this year, as the company competes for both developers and everyday users of AI video tools. For background on the company behind the model, see what xAI is and how it fits into Elon Musk’s businesses.

Racing rivals on video

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