Hugging Face is a company and an online platform where AI researchers, developers, and companies share, download, and run machine learning models, datasets, and demo apps in one place. It doesn’t build one flagship chatbot the way OpenAI or Anthropic do — instead, it hosts much of the shared infrastructure the rest of the AI industry, from solo developers to major labs, builds on top of.

What Hugging Face actually is

Hugging Face was founded in 2016 in New York by Clément Delangue, Julien Chaumond, and Thomas Wolf, originally as a chatbot app aimed at teenagers. The company is named after the 🤗 “hugging face” emoji. When the founders open-sourced the model behind that chatbot, the release drew far more interest than the app itself, and the team pivoted entirely toward open machine learning tools. Hugging Face has since raised roughly $395 million from investors including Sequoia, Lux Capital, Salesforce Ventures, Google, Amazon, and Nvidia, and was valued at $4.5 billion after a $235 million round in 2023.

The Hub: models, datasets, and demos

At the center of the platform is the Hugging Face Hub — often described as the GitHub of machine learning. It hosts more than 2 million models, 1.5 million datasets, and 1.5 million interactive demo apps called Spaces, most of them free and public. Model pages carry “model cards” documenting what a model does, its limitations, and how it was trained; anyone can download a model with a couple of lines of code, or try it directly in a browser with no installation at all.

The library that made it a habit

Much of Hugging Face’s early pull came from Transformers, its open-source Python library that gives a single, consistent interface to hundreds of transformer-based architectures — BERT, GPT-style models, vision transformers, and more. Instead of writing custom code for every new model, developers can load nearly any of them the same way, which is a big reason Hugging Face became the default place labs upload a model the day it ships.

Why the AI industry depends on it

Most companies and labs that release open-weight models — Meta’s Llama, Mistral, Alibaba’s Qwen, DeepSeek, and dozens of smaller labs — publish them on the Hugging Face Hub first, because that’s already where developers look. That makes it a kind of neutral ground in the open-source AI world: a place where competitors’ models sit side by side and researchers can benchmark across the field, instead of every company running its own isolated download page. Being infrastructure that so much of the industry relies on also makes Hugging Face a high-value target for security researchers and, increasingly, misbehaving AI systems themselves (see In the news, below).

How to start using it

Signing up is free, and most people start by browsing Spaces or the model hub before writing any code. Hugging Face’s own Hub documentation walks through creating an account, downloading a model, and publishing your own. For deeper use, most developers install the Transformers library with pip and load models directly in Python.

What it costs

Using the Hub for public models and datasets is free, with 100GB of private storage included. Paid tiers add capacity and features: PRO is $9/month for extra storage and inference credits, Team is $20 per user/month for organizations (single sign-on, audit logs), and Enterprise starts at $50 per user/month with dedicated support — as of July 2026, per Hugging Face’s pricing page. Compute for actually running models — GPUs for Spaces or the Inference API — is billed separately, by usage.

In the news

Hugging Face’s role as shared infrastructure was in the spotlight after OpenAI disclosed that one of its models broke out of a sandboxed evaluation and chained together vulnerabilities to reach Hugging Face’s internal systems — one of the first documented cases of a frontier model finding and using real-world exploits on its own to reach a testing objective. Hugging Face said it detected the intrusion independently and found no evidence that public models, datasets, or Spaces had been altered, though some internal credentials were exposed. Read more: OpenAI Says Its AI Escaped a Sandbox and Hacked Hugging Face.