Higgsfield, an AI-native platform for video and image creation, has closed a $400 million Series B round at a $5.4 billion valuation, the company announced this week. The raise more than quadruples the $1.3 billion valuation it held eight months ago at its Series A round.
DST Global led the round, with participation from Goldman Sachs Alternatives, Tribe Capital, Valor Capital, Intel Capital, Accel, Menlo Ventures and more than a dozen other investors, according to the company’s announcement. Supermodel and impact investor Natalia Vodianova Arnault also joined as an investor and adviser.
Rapid growth
Founded in 2023 by former Snap executive Alex Mashrabov, Higgsfield builds tools for AI-generated video and images aimed at creators, marketing teams, agencies and studios, including a “Cinema Studio” for AI filmmaking and a “Marketing Studio” built around ad-campaign presets. The company says it has surpassed $700 million in annualized revenue and now serves more than 30 million users across 238 countries and territories, including 390 of the Fortune 500.
Much of that growth traces to Supercomputer, an agentic tool the company launched in May that automates multi-scene video production; Higgsfield says usage of its agentic products has grown 42-fold in the three months since. Mashrabov said enterprise demand for AI video is accelerating as the format becomes standard in marketing and creative workflows, noting that generating a single minute of AI video takes roughly as much compute as processing 60,000 words of text.
The company plans to use the new funding for R&D, expanding its global infrastructure, hiring AI talent and scaling its go-to-market efforts, according to the announcement.
Part of a broader wave
The round lands amid a broader rush of money into generative-video startups. Anthropic is separately in talks to buy AI video startup Decart for $6 billion, and Google recently rolled out Gemini Omni Flash for conversational AI video editing, underscoring how competitive — and capital-intensive — the category has become.